ReturnReturn to Article

Recommend Be Strategic in the Timing of Trademark Filings (Email)

This action will generate an email recommending this article to the recipient of your choice. Note that your email address and your recipient's email address are not logged by this system.

EmailEmail Article Link

The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.

Article Excerpt:
Timing often doesn’t play a significant role in trademark filings. Because localized rights automatically arise through trademark use, an effort to expand those rights by obtaining a trademark registration is often driven by other factors.

In many cases, that works out fine. But in some, trademark owners should be more strategic — particularly with regard to timing. Here are three situations in which it pays to be smart about when to make trademark filings.

1. Beat third-party filers. Before alerting third parties about your trademark rights (through a cease-and-desist letter or otherwise), make sure your trademark house is in order. Part of that effort may involve applying to register the trademark. Even if you used your mark first, complaining about a third party’s infringing use may motivate that party to get their trademark house in order, too.


Article Link:
Your Name:
Your Email:
Recipient Email:
Message: