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Recommend Political Candidate Borrows Colors and Logo of Beloved Soccer Team (Email)

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There’s an election today here in Buenos Aires. To an American, this is interesting for several reasons. First, the election is held on a Sunday, so everyone can vote. Second, voting is mandatory. Third, you can’t buy booze today, in order to promote clear decision-making. Granted, I was a poly-sci major in college, but I find these election-day differences fascinating.

There are some differences on the trademark front as well. I came across an ad for Rodolfo D’Onofrio, a candidate who hales from River Plate, a well-to-do part of Buenos Aires. River Plate is also home of Club Atlético River Plate, a beloved local soccer team. What’s strange is he adopts the red-sash design used by the soccer team (“A president for River”). Even to a foreigner like me, his reference to the team is obvious. Now, it’s possible the red-sash design refers to the neighborhood, which the soccer team has borrowed, but the team is so well-loved in parts here that I have a hard time believing Sr. D’Onofrio isn’t seeking to enshroud himself in the team’s goodwill.


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