Michael Atkins - Seattle Trademark Lawyer

Recommend "Dirtiest Hotel" Case Teaches that Brand Owners Shouldn't Sue Over Bad Reviews (Email)

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I’m giving a talk next week about protecting your brand on social networks.

The theme of my talk is that a trademark owner’s ability to stop others from saying bad things about its brand is limited.

Quite limited.

Just ask Kenneth Seaton, owner of the Grand Resort Hotel and Convention Center. He sued TripAdvisor LLC, who runs the TripAdvisor travel Web site. Trip Advisor named the Grand Resort Hotel to its “2011 Dirtiest Hotels” list. You can guess its commentary wasn’t very favorable.

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Copyright © 2006-2021, Michael G. Atkins. All rights reserved. I'm a partner and Seattle intellectual property attorney at Atkins Intellectual Property, PLLC, where I focus my practice on issues involving the Lanham Act, including trademark infringement, unfair competition, trade dress infringement, trademark dilution, false designation of origin, counterfeiting, cybersquatting, trademark licensing, trademark applications, trademark registrations, the U.S. Patent and Trademark Office (PTO), and the U.S. Trademark Trial and Appeal Board (TTAB). Thanks for checking out my blog. Please visit again soon!