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Recommend Story About Faking Liquor Really is About Faking Trademarks (Email)

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This really is a story about trademarks.

The State of New Jersey recently fined a bunch of bars for selling name-brand drinks but delivering generic booze instead.

Patrons ordered top-shelf drinks — specifying Maker’s Mark bourbon, for example. The bars charged top-shelf prices, but didn’t give their customers what they paid for, pocketing inflated profits in the process.

This really is a case of fraud. (It’s not relevant to the point, but I can’t help but reveal that many of the bars were T.G.I Friday’s. It sounds like it was an institutional practice — the restaurant chain agreed to pay a $500k fine and adopt a “Guest Satisfaction Assurance Plan” that apparently is intended to make sure patrons actually get what they pay for. Why a corporate “Plan” is needed to ensure that bartenders pour what customers order remains a mystery.)


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